Digitalization? Yes please!
Recently we have been hearing more and more new names when people talk about automobile manufacturers. Apple is said to be working on an electric car that can drive itself. Google’s self-driving car is already on the streets of California for road tests. We are witnessing a breakthrough, an upheaval driven by innovative digital technology.
Should German automakers fear the new competition? Will they be left behind, as some in the media have predicted? It is true that there will be a massive change in, and rearrangement of, the automotive value chain. At the same time, the German automotive industry is in a particularly good position with regard to the technologies of the future.
Two developments will shape mobility in the future. First, there is the increased networking of vehicles with each other, with other devices, and with the transportation infrastructure. Second, we are witnessing the progressive automation of driving functions and the development toward self-driving cars.